Gender representation in advert - 897 Words

Textual Investigation Explore how gender is represented in Joop! Homme. The slogan ‘Real Men Wear Pink’ denotes a naked man being embraced by a woman who is holding a bottle of Joop Homme. The representation of the man connotes a masculine confidence in wearing pink, a colour traditionally used to represent femininity. This suggests that the man is confident in his masculinity and that he doesn’t need colours like blue or black to show his masculinity and also that he is subverting the stereotype of male representation. Traditionally men were linked with colours like blue or bold colours, and girls were linked with pink or softer colours. The colour scheme of this advertisement contradicts traditional gender representations. Although†¦show more content†¦The 50s ad has a more homely domestic sort of feel because of how the man and woman in the ad are dressed. The man is wearing a suit which gives a professional and a more sophisticated look, also the gender representation shows to look like the common/respectable/perfect ma n back in the 50s you have to wear a suit with a clean shaven face and short neat hair. Also the woman in the ad has a more domestic look with neat hair and also her make-up is more motherly and gives a more traditional, albeit outdated representation of her gender. Representations of gender in the Joop advert, although fully of sexual imagery and subverting the stereotype of ‘pink is for girls’ still conforms to traditional stereotypical representations of masculinity and femininity. The male is still shown as the aggressor and in charge. He is now a man who is more confident in his masculinity and is more unshaven than the 1950s representation of men. This suggests that the advert is responding to one of Maslow’s needs theory : the need to dominate. It creates a representation of a man wanting to be in control. It could also be argued that it also responds to the need for attention. The representation of gender is shown in a way that men are more dominant and powerful. It is the same as the representations of the 1950s but this time it uses sex to emphasise theShow MoreRelatedEssay on The Representation of Men and Women in the Media863 Words   |  4 PagesThe Representation of Men and Women in the Media Men and women are both represented differently in the media these days. Ironically it was even represented differently in the title of this essay. Men came before women! I am writing an essay to explain how men and women are represented in the media. I will show you my understanding of how in the past women were marginalised in the media and how men were shown as powerful figures. 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